Strategic Management-Planning for Domestic and Global Competition(14版)



商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010709468

你(妳)可以擁有幸福、快樂、健康、富足的人生,因為你(妳)絕對值得擁有這一切美好的事物!

商品訊息描述:

Features

1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, which are written by some of the world’s best case writers, and reflect the breadth of structural change underway in the global economy today.

2.This text uses a model of the strategic management process as the basis of its organization – this key distinctive competence of the text offers a logical flow, distinct elements, and an easy-to-understand guide to strategic management.

3.The central【Line】 themes of globalization, ecommerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.

4.Several concrete or conceptual tools reviewers have considered to be given excellent coverage have been included in this edition with updated treatment, new examples and practical guidelines for students to use in applying the concepts.

5.Contemporary examples, using companies students will recognize and find comfort in their familiarity, are integrated throughout the text.

6.Strategic Management includes major emphasis on women and minority executives in global companies.

商品訊息簡述:

  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2016/02/03
  • 語言:英文


Strategic Management-Planning for Domestic and Global Competition(14版)

商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010709468

我遵從我的心,我讓自己成就一切的可能。

我相信每一件事都在適當的時間,以最美好的方式發生。



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